Linkedin InMail Messages that actually open? Let us show you how!
People are three times more likely to reply to an InMail message than an email! Pretty impressive, huh? Now imagine you could 3x your current InMail return rate.
If you’re reading this, then you probably already know how to write and send out InMail messages.
But do you have any idea on how you can write your own template effectively?
At Recruiterly, we’ve worked with thousands of recruiters and have crunched the numbers on how to make the punchiest and highest converting LinkedIn InMail messages.
We’ve taken all our insights from several years at this and cooked up a guide that can help you get way more responses from your target candidates.
Have a solid subject line – this must be like a MAGNET!
Before you compose your message, you should know how you know the person and why you’re reaching out to them.
Are they a stranger that you want to recruit? Are they someone that a contact of yours knows? Or do you know them personally and just want to reach out?
Determine who they are and what they do so you can craft up a personalized subject for your InMail.
Having a personalized subject line can increase your response rates by 15%.
Don’t expect to get read or responded to if your subject is “Hello”, “Want to get recruited?” or “Do you need a new job?” Be more specific with your subject line. In our tracking, subject lines like “Hey [name], let’s connect!”, or “[Name] <> [Company]” perform really well.
Introduce yourself – why wouldn’t you?
It’s rude to just get to your point without even doing an introduction to who you are. However, don’t be too talkative. A one-sentence introduction is enough.
State your name and what you do, or how you know the person (if you have a mutual connection then use it to leverage as a warm intro), or just say something about them or their company that impressed you.
Added tip: try to find something that connects you. Reference a former employer in common increases response rates by nearly 30% – even referencing a shared group can increase response rates by unto 20%.
Don’t expect the prospect to just instantly know who you are. There are also prospects who won’t take the time to click through and check your profile. These people also have things to do with their time.
So just be quick with introducing yourself and move on to your real purpose: Why you’re sending them an InMail.
Keep it short and to the point
Follow the KISS rule: Keep It Short and Simple (yes, this is the less “punchy” version of the acronym)… People nowadays don’t have the free time to spend on dilly-dallying. They can easily lose their interest if you ramble on too much or if you send them a dissertation on how you’re a good recruiter.
The data suggests the best InMail messages sit between 200 and 500 characters.
After your introduction, you have to go in for the kill with the body of your message. Delve into your intention quickly. Tell them why you want to connect with them. Inform them that you’re looking to recruit them for something. Say something about how you want to pick their brain and would love it if they attended your event. Whatever your purpose is, just tell it to them straight up and in a polite manner.
Subject: Trying to Connect
I know you’re working on awesome stuff at [current company] – wanted to ask if you’d be interested in working on [project types] over at [your company]? We’re all in on [skills, technologies, tools] and are looking for talented people to help us hit our 10x goals.
Do you have 15 minutes for a call (or coffee) this week?
There’s no one-size fits all to LinkedIn InMail. We’ve seen some truly unexpected messaging work in the past with our clients – the key is to experiment. Try new things – play around with CTAs, subject lines & delivery times.
If you’re still finding it difficult to come up with an effective message, LinkedIn has templates that you can study and follow. They even have an entire PDF file for recruiters who use InMail.
In general, just keep it simple and be human. Focus on delivering value, and not coming off as salesy: you’ve got a great role and a great company, who wouldn’t want to interview? Stay true to that. Happy recruiting!
Oh, and a bonus template that HubSpot came up with we absolutely love:
Hi [candidate name],
I came across your profile while looking for successful [insert job title, e.g. “SaaS salespeople”] who are clearly [adjective 1 and adjective 2, such as “driven and tech-savvy.”] You fit the bill. I think you could be a great fit for a [function, like “sales”] role at [company] — we’re [growing fast, just raised $X in funding, currently #1 in Y space, etc.]
I’d love to chat with you for a few minutes about the opportunity. Let me know when you’re free.
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